Awarded Design Excellence Project2,Langara
The Story
It started when a friend managing a small local store wanted to run a billboard ad. The excitement quickly turned into frustration multiple calls, unclear pricing, no transparency, and no way to track whether the campaign was working. Their struggle revealed a bigger issue: small agencies managing billboard campaigns face the same friction at scale. Outdoor advertising is powerful, but outdated with no centralized system, limited data, and too many inefficiencies. That’s when StreetSight was born, a billboard CRM designed to make billboard management simple, transparent, and data-driven, giving small agencies the efficiency and clarity.
Problem
Small Advertising agencies struggle with inefficient billboard management, relying on manual processes for proposal creation, invoicing, lease tracking, campaign coordination, and performance evaluation. This results in delays, errors, and missed revenue opportunities, making it difficult to scale operations and maximize ROI.
Unclear Pricing: Lack of transparency makes it difficult to compare costs, negotiate fairly, or provide clients with accurate quotes.
No Real-Time Insights: Agencies can’t track campaign performance or ROI, leaving them unable to prove value to clients.
Limited Access: Smaller agencies are locked out by high costs and bulk deals from dominant players like Pattison.
research
70%
Small agencies found billboard advertising confusing and hard to manage
60%
Agencies reported losing time in back-and-forth calls and manual spreadsheets
#1 frustration
Lack of performance tracking was identified as the biggest frustration
City-Owned
Billboards are owned by cities and leased to large distributors. Agencies take these billboards from them and run campaigns of their clients.
High Concentration
Large players like Pattison Outdoor dominate the market with costly bulk deals
Solution
StreetSight is an AI-powered CRM platform that streamlines billboard operations by automating key processes and centralizing Billboard management saving time, reducing errors, and improving performance.
Key feature // 1
Real Time Billboard Analytics, Interactive Mapping, Data Visualisation
Track the effectiveness of billboard campaigns with live data impressions. Use a dynamic map to locate and manage billboard assets with ease. Generate charts, heatmaps, and trend graphs to analyze campaign success over time and identify high-performing locations.
Key feature // 2
AI Powered proposal
StreetSight’s AI automates proposal and dynamic quotation generation based on demographics and performance, delivering accurate, data-driven quotes in seconds saving time and ensuring precision.
Key feature // 3
Client and Agreements
Easily generate accurate lease agreements. Save time, reduce errors, and ensure smooth transactions. Send personalized proposals while tracking interactions and managing relationships. Ensure timely follow-ups and stay organized.
Results
Panel feedback highlights industry fit
Through internal testing and project panel feedback, StreetSight was validated as a promising solution for simplifying billboard campaign management. While external agency testing has not yet been conducted, early responses praised its usability, design direction, and fit for smaller agencies.
Promising Feature
Real-time analytics stood out as the most impactful capability for future adoption.
Efficiency
Proposal creation and filtering tasks were noticeably faster than manual methods.
Bold Design
The bright color palette and Billi the mascot gave StreetSight a fresh identity in a traditionally dull CRM space.
Panel feedback
“StreetSight shows how billboard advertising can be simplified for smaller agencies. Its clarity, bold design, and real-time insights make it a refreshing alternative to traditional workflows.”
Takeaways
StreetSight uncovered a bigger industry gap, showing that clarity and transparency matter more than overcomplicated features. Bold design choices like bright colors and a mascot proved that even B2B tools benefit from personality, while panel feedback validated its value for smaller agencies priced out by Pattison. Through collaboration, I learned to balance business goals with usability, and iteration reinforced how even small tweaks like simplifying filters can drive real impact.
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